Owning a Hot Krispy Kreme Franchise

Craving for hot freshly baked doughnuts? Visit Krispy Kreme Doughnuts and find yourself in a heavenly store of different kinds of donuts. Their neon light sign that says Hot Now! appeals to the public since it shows that the donuts are freshly baked.

It all started with a secret yeast-raised doughnut recipe from a New Orleans French chef. Vernon Rudolph bought the recipe and started selling them to local grocery stores. Because of its delicious scent, people passing by the building kept asking if they could buy those delicious smelling donuts. This gave Rudolph an idea, to cut a hole at the side of the building so he can sell his donuts directly to the customers. It’s success was not quick. They had those bad times, especially when Rudolph died. It was sold to Beatrice Foods and its growth slowed. When a group of franchisees bought Krispy Kreme from Beatrice Foods, it capitalized on having a hot donut experience, same as how it started. This served as a boost for the company, and it proved to be a great marketing strategy. Because of this, the business slowly expanded to different parts of the United States and even internationally. We can now see Krispy Kreme faranchises in Canada, Asia, Middle East, Puerto Rico, Turkey, Australia and England.

With its strong and established brand name, Krispy Kreme is one good franchise to own. Their famous Original Glazed donuts are a sure win for those who love pastries, bread and sweets. The Hot Now! sign emphasizes that the donuts are freshly baked, and you will get it hot and fresh right at the time you ordered it. Customers can even enjoy watching how donuts are made with the Doughnut Theatre – a glass viewing area where you can see your donuts being cooked.

A Krispy Kreme franchise is not an easy thing to start, as with all other franchises. You have to consider the location of your store, your initial investment, the time and effort you can give your business, the ongoing fees of a franchise and a lot more. For the initial capital, you need a minimum of a million dollars to develop your store. They also look into your operating and ownership experience, specifically in food service operations, so you can be qualified as a franchisee. It is also important that you have a specific business plan consulted to a lawyer. It is also a must that you look into a bank or investor that offers financing plans, for when there will be gaps that needed to be filled. You need to be prepared as there are lots of fees to be considered. Of course, you also need to study and understand the nature of the business. Will Krispy Kreme’s strategies, systems and goals match your own? It will be difficult for you to run the business with Krispy Kreme’s style and processes if you don’t like how it works.